Thursday, February 17, 2011

Benefits of SMS Marketing for Restaurant Business

Restaurant industry was one of the first industries to start using SMS marketing. SMS marketing works well because of the cyclical nature of the business and they have an on-site captive audience. While websites have an important role in marketing, they can make a large database of the customers coming through the front door with their mobile phones.

The Bulk SMS Marketing is a perfect solution for restaurant business since it allows sending information to many customer groups at a time. The most effective and low cost way for a restaurant or bar to grow a text message marketing list is by setting up table tents, signs behind bar, or in the restrooms inside the restaurants. They can also launch an SMS loyalty club very easily, and for very little expense.

Mobile Advertising helps the restaurant owners to send SMS about the products and the services offered, prices, availability of the space and the time of availability, etc., directly to the customers through. As smart phone users are increasingly using their phones to access the internet, a well-executed mobile advertising strategy can help the business. Through graphical mobile coupons, QR Codes and mobile optimized websites, business can create eye catching promotional offers that will help the business. Mobile advertising is cost effective because sending text messages, bulk SMS are less costly than the conventional advertising methods like paper or electronic media advertisements.

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