Importance of Translation Services for Tourism Industry

Translation is the communication of the meaning of a source language text by means of an equivalent target language text. Tourism industry is growing rapidly. As tourism is a service industry, success of a business in this industry depends on the customer satisfaction. It is important for the tourism companies to speak in the language of their customers as the tourist doesn't speak same language. Tourists are more likely to do business with a company that communicates in their own language. Travel companies, publishers, advertising agencies, tourist information centers etc. requires the services of the tourism translators.

Importance of the translation in the tourism industry:

• The translation services helps the tourists visiting a foreign country in understanding the local people and the culture.
• They also help the tourists to communicate effectively in the local language.
• It helps to facilitate easy travel for visitors from all over the globe.
• This is also beneficial for the companies because, when they offer translation services at popular tourist sites, they will have increasing number of yearly tourists.
• By providing multilingual copies of informational booklets, guided tours, menus, travel brochures and more, businesses are able to reach a greater number of potential clients.
• Language translation also helps in promoting the tourist place, a country, a region, a city or a nature reserve.
• Translation also helps in the increasing the sales or the companies operating in the tourism industry.
• Translation helps in creating interest in tourists to go to a particular place and to deal with a particular business.

Translation plays an effective role in promoting tourism. Hence, tourism translators are in high demand.