Friday, January 7, 2011

Maruti Suzuki Planning to Introduce Cheap Car to Challenge Nano

Now a days it is the time of cheaper cars, not of the luxurious and expensive cars. First Nano has been introduced by Tata auto company with less cost. Then every car manufacturing company has been introducing cheaper cars one after another to compete with Nano.

Maruti Suzuki is the leader in the Indian auto market and it had monopoly on the small sector cars. It's share in the market has reduced in previous quarter, so it is coming with aggressive plans to launch different range of cars. A mini car named Vervo in Japan, which is powered by a 660cc engine offering 54bhp, has introduced by Suzuki Motor.


Maruti Suzuki has plan to launch the cheaper car in India to compete with Nano. Maruti Suzuki's new model can be priced 20 to 25 percent cheaper than it's Alto standard which was priced Rs 2.53 lakh.


So Maruti is trying to be a market leader in the India by introducing different range of cars into market.

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