Sunday, April 20, 2008

Working with Keywords and Keyphrases

In addition to SEO, consider paid submission programs, PPC (pay-per-click) advertising, reciprocal links campaigns, and advertising your site on others. There are Internet advertising agency that would work for your website in all the ways to promote.

Research keywords and keyphrases: Research on (multi-word phrases) before you create your web site. It's important to create your web site with keywords and keyphrases in mind and to put them in place as you develop the pages and content.
Target keyphrases rather than single keywords.:Single keywords are much more commonly entered by web users, which makes them more difficult to target effectively than multi-word keyphrases. Unless the single keywords are highly unique, your best results will be achieved using keyphrases.
Use longer words and plurals. If you target plural versions of your keywords or phrases, you'll get hits from people searching for the singular and plural versions of those words. As part of your brainstorming for appropriate keywords and keyphrases, try using a thesaurus to find similar words. There are helpful thesauri online, but see also the Search Term Suggestion Tool, and Word tracker.
Focus on a few specific keyphrases for each web page: element, Pages that rank well in search engines tend to focus on specific keyphrases that usually appear in the HTML elements, breadcrumb navigation links, product names and descriptions, and cross-links.
Create keyphrase-rich text content, especially for your homepage: Identify the top two or three keyword phrases that potential visitors would use to find your web site, and then write 200–250 words of homepage text that utilizes those keyword phrases—not the other way around. Follow this approach, as you create content for other web pages, too. As noted above, keep in mind that titles and headings are considered more important than other content by some search engines, so consider this as you optimize your content. We'll discuss the topic of optimizing your markup for search engines in just a moment.

Include keyword and keyphrase research in your ongoing web site maintenance plan for an Affordable SEO work.

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